In The News: What Taylor Swift can teach estate agents

Look, I’m not saying Taylor Swift is about to launch a lettings department — although she would be great at it — but I do think estate agents could learn a thing or two from the way she runs her empire.

In this latest article for Property Industry Eye, I break down what the world’s biggest pop star can teach us about brand, consistency, and making people feel seen (without handing out friendship bracelets). Give it a read — and if you’re not humming “Shake It Off” by the end, I’ve failed in my mission.

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