top of page


In The News: Reason To Be Cheerful
Why Humour Is The Most Underrated Business Tool We don’t talk enough about humour in business. We obsess over data, strategy, and “brand...
Toby Martin
Aug 221 min read
Â
Â


In The News: The IKEA effect in estate agency
Why clients value what they help create We’ve all been there. You spend two hours assembling a side table, it’s a bit lopsided, and you...
Toby Martin
Aug 11 min read
Â
Â


In The News: What Taylor Swift can teach estate agents
Look, I’m not saying Taylor Swift is about to launch a lettings department — although she would  be great at it — but I do think estate...
Toby Martin
Jul 111 min read
Â
Â


In the news
In Property Industry eye yesterday - the power of unexpected moments of surprise and delight. How they can win you more loyal customers,...
Toby Martin
Jun 72 min read
Â
Â


In the news
A piece of mine published in Property Industry eye yesterday, looking at the impact of not having a clear brand identity - and how it...
Toby Martin
May 283 min read
Â
Â


By the Time You Meet a Seller, It Might Already Be Too Late
Imagine walking into a speed-dating event with a room full of potential clients. You only have a minute to make an impression – 60...
Toby Martin
Mar 133 min read
Â
Â
bottom of page