Most training is forgotten within a week. (Not mine, FYI) You scribble down some notes, nod along to a mnemonic, scan the QR code at the end, and by the following Monday you're back to doing exactly what you did before. But a great movie scene lodges somewhere in the back of your brain and replays itself at the exact moment you need it. Ah, the power of video. So here are 10 movie scenes that will teach you more about selling property than most training days ever could. Befor

Here's a question for you: what do Call of Duty, Candy Crush, and your local estate agency have in common? More than you'd think. The gaming industry is worth over $200 billion, built on one simple obsession - keeping people engaged, coming back, and feeling like they're winning. Not through luck, but design. And most of the principles that make games addictive are exactly the ones estate agents ignore. Onboarding? Clunky. Feedback? Slow. Loyalty? Non-existent once the deal c

Every agency gets bad reviews, complaints, moments where something goes wrong publicly and the instinct is to delete, defend, or pretend it never happened. But here's what the best brands in the world have figured out (and what many estate agents haven't): a negative review handled well is worth more than a five-star review nobody notices. The businesses I'm about to share with you didn't just survive their worst moments. They turned them into some of the best marketing they'

So many agents say the same thing: "We're posting on social media, but nothing's really happening." And I believe them. They   are   posting. But the gap between "being on social media" and "social media working for you" is enormous. Here's what I keep seeing when I look at agents' social media: the same mistakes, repeated everywhere, by otherwise brilliant people. Not because they're lazy, but because nobody's told them what's actually changed. The platforms have moved on, t

(and how to stop that from happening) AI is brilliant. AI is also a liability if you don't know what you're doing. And right now, a lot of agents are using it like a microwave - pressing buttons, hoping for quick results, and occasionally setting fire to something important. The good news is that most of the traps are easy to avoid once you know they exist. The bad news is that most people don't know they exist. Here are 10 ways you can go AI can cause reputational damage to

Most business advice for estate agents sounds the same: "Be consistent on social media." "Provide great customer service." "Build your brand." Thanks for that. This week, I wanted to do something different. I've put together 12 ideas that sound a bit unhinged on first read, but every single one of them has genuine business logic underneath. Some are cheap. Some are free. A couple might make you twitch. All of them will make you more memorable than the agent down the road who'

You've almost certainly experienced The IKEA Effect without knowing it had a name. You spend two frustrating hours assembling a wobbly bookshelf. You stand back, admire it, and somehow convince yourself it's better than the identical one in the showroom. It's not. But that doesn't matter because it   feels   like it is, because you built it. The IKEA Effect is a well-documented cognitive bias, first named by researchers at Harvard in 2012. Put simply: we place disproportionat