The 5 Mistakes That Make Estate Agency Videos Fail

I've made and watched hundreds of estate agency videos. I see so many that nearly always get the same five things wrong.

No one in the video, no hook, no personality, no real content, no plan.

Sound harsh? It is. But "this is a people industry" rings a bit hollow when your marketing is a faceless home tour, a beige voiceover, and an AI caricature of yourself doing the talking.

The good news is that every one of these is fixable, and none of them needs a bigger budget or fancier kit. They just need you to stop hiding, start saying something your customer actually cares about, and turn up with a plan instead of winging it the second you hit record.

I've packed the lot into the video below - ten minutes, real examples (Currys, Mr Beast, Dollar Shave Club), and a few home truths about why so much of our marketing falls flat.

Watch it, then go and look at your last three videos. I'd bet you're guilty of at least two of these.

I know I have been!

Have a watch 👇

https://www.youtube.com/watch?v=9XCu9a4uOu4