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In The News: Reason To Be Cheerful
Why Humour Is The Most Underrated Business Tool We don’t talk enough about humour in business. We obsess over data, strategy, and “brand...
Toby Martin
Aug 221 min read
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In The News: The IKEA effect in estate agency
Why clients value what they help create We’ve all been there. You spend two hours assembling a side table, it’s a bit lopsided, and you...
Toby Martin
Aug 11 min read
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In the news
In Property Industry eye yesterday - the power of unexpected moments of surprise and delight. How they can win you more loyal customers,...
Toby Martin
Jun 72 min read
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The Bank of Mum and Dad's growing influence on the property market
Picture this: a young couple walks into your estate agency, excited to view their first home. But instead of the usual nervous energy,...
Toby Martin
May 132 min read
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Trust Isn’t Earned by Accident – It’s Engineered
Why Estate Agencies Must Take the Lead in Rebuilding Public Confidence In a post-truth world awash with scepticism and social...
Toby Martin
Apr 83 min read
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By the Time You Meet a Seller, It Might Already Be Too Late
Imagine walking into a speed-dating event with a room full of potential clients. You only have a minute to make an impression – 60...
Toby Martin
Mar 133 min read
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