In The News: The IKEA effect in estate agency

Why clients value what they help create

We’ve all been there. You spend two hours assembling a side table, it’s a bit lopsided, and you definitely swore at least once — but you love it. Why? Because you made it.

That same psychology shows up in estate agency more than we might think.

In this piece I wrote for Property Industry Eye, I explore the IKEA Effect — and how involving clients in the process (instead of just delivering a service to them) can lead to better outcomes, stronger relationships, and fewer “cheeky offer” grumbles.

Full article below 👇

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