How One Simple Video Can Win You More Instructions

This is a biggie! Buckle up, grab a flapjack and a Thermos... this is going to win you more instructions. 

I want to let you in on a simple yet powerful strategy that could make all the difference in your market appraisals. It’s called Assignment Selling. I know, I know - but Toby, that sounds like trans-Atlantic motivational guru-speak. You're right, it does - in reality, it's just a fancy term for something incredibly straightforward: educating your clients before you meet them, so they’re already sold on your expertise before you even walk through the door.

Let’s put it into context. Imagine you’ve got a valuation booked. The potential client is weighing up their options, and you know they’re speaking to other agents. You can either show up and try to win them over in the moment… or you can set the tone before you even arrive.

This is where a pre-appointment video assignment comes in.

The Top 5 Questions Asked On A Market Appraisal

Think about it - sellers and landlords have the same key concerns every time:

✅ What’s my property worth?

✅ How long will it take to let/sell?

✅ What can I do to add value?

✅ What fees do you charge?

✅ What’s the process from here?

(or whatever your most frequently answered questions are)

Now, instead of waiting for them to ask those questions during the meeting, what if you sent them a video covering it all beforehand? You become the expert before you’ve even met them. They’re engaged, reassured, and already starting to trust you.

Why This Works So Well

📌 It builds credibility. They see you as the go-to expert before they’ve met you. 

📌 It speeds up decision-making. If they’ve had their concerns addressed in advance, they’re more likely to move forward with you. 

📌 It sets you apart. While other agents are turning up and hoping for the best, you’ve already demonstrated value.

📌 It maneuvres the relationship. By specifically assigning the client a task of watching the video, you have created an environment wherein you are setting the agenda.

How To Implement This In 3 Simple Steps

1️⃣ Film a short video (this is going out to every prospective client, so it's worth making it a little polished) answering these five questions in a relaxed, natural way. 

2️⃣ Send it out automatically when a valuation is booked. This could be via email, WhatsApp, or a CRM automation. 

3️⃣ Follow up to reinforce the message. “Did you get a chance to watch the video? It will make our time together on the day much more productive.”

As with everything else, ask yourself - "Is my competition doing this?" You know they're not, so why not get ahead of them? 

The more informed your clients are, the easier it is for them to say, “I trust you.”