This book blew me away - not just the fascinating behavioural insights, but the way the book is structured. Shotton takes you through a typical day, and all of the different strategies you bump into along the way

Humour is such an underestimated business tool. This book, by two American college professors, takes humour so much more seriously than most of us do - as a genuine sales and management tactic.

Lessons from the #1 restaurant in the world on how to turn customers into advocates through memorable service

This is my bible, and it changed the way I see marketing. An essential read. Full stop.

Everyone should know Cialdini's 6 principles of persuasion - and use them as a checklist for your own marketing

An often-overlooked topic in the world of estate agency - the power of memorable moments. Read this book, then make sure you've adapted your service to cater to the peak end rule.