AI Essentials

Everyone’s talking about AI. Most agents are either not using it at all, or using it like a slightly cleverer Google, and getting bland, generic results that sound like everyone else’s. AI Essentials changes that. In just over two hours of on-demand video, you’ll learn what AI actually is and how it works, how to use it safely, and how to set up ChatGPT and Claude around you, your business, and the way you write. Then you’ll put the features that really make a difference to work. It’s taught by Toby Martin, who spent 13 years as an estate and letting agent before becoming a trainer. There’s no tech background required and no jargon. Everything is grounded in real agency work. What you’ll learn: • How AI works, and why understanding it makes you a better user • How to use AI safely, without damaging trust or your reputation • Which AI platform to use for which job • How to personalise ChatGPT and Claude so they sound like you • A simple formula for writing prompts that get great results • The features that save real time: voice mode, skills, Projects and connectors • How to create and edit images responsibly • Why your business needs an AI usage policy Included: nine video chapters (about 2 hours 11 minutes), plus the downloadable 10-Day Implementation Workbook: a 30-minutes-a-day action plan to turn what you’ve learned into how you actually work. AI Essentials is the foundation for Beyond the Chat, Toby’s live advanced session. If you’re booked on Beyond the Chat, watch this first.