Course duration: 5 hours In a market where every agent offers a near-identical service, how do you stand out? The answer is simple: become the agent your local sellers and landlords already know, like, and trust — before you've even met them. This practical, step-by-step masterclass shows you how to use video to do exactly that. Hosted by Toby Martin, a former agency director of 13 years turned marketing trainer, it distils everything he learned using video to grow his own agency into a course you can put into action immediately, at little to no cost. You'll learn the complete process for creating marketing videos that win instructions, including how to: 1. Get genuine buy-in and understand why video is the most powerful growth tool you have 2. Build real confidence on camera, even if the idea currently fills you with dread 3. Research the exact topics your customers care about — and never run out of ideas 4. Plan and batch-film months of content in a single day 5. Film professional-looking videos with nothing more than a phone, tripod and microphone 6. Edit quickly and easily, including subtitles and simple effects 7. Share your videos strategically to get them in front of the right people at the right time 8. Turn the market appraisal into your biggest opportunity to build trust 9. Create polished property tour videos that impress clients and sell homes No viral dances. No gimmicks. No expensive equipment. Just a proven, repeatable system designed specifically for busy estate and letting agents who want to raise their profile, win more instructions, and grow their business. Whether you're a solo agent or part of a team, you'll come away with the skills, confidence and tools to make video marketing a natural part of how you work. Ready to become the best-known agent in your area? Let's get started.
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