Introducing: AI Academy

Toby Martin
Jul 1
2 min read

If you’ve ever looked at ChatGPT and thought “I know this could be useful… but I’ve no idea where to start” — I’ve got good news.

AI Academy is here.

And it’s been designed specifically for estate agents, marketers, and business owners who want to get real-world value out of AI — without falling down a tech rabbit hole or turning their brand voice into a robot.

So what is AI Academy?

In short: it's a growing collection of live, practical, jargon-free training sessions, built to help you actually use AI in your day-to-day work.

Not just understand the theory. Not just listen to someone droning on about “the future”. But to see how it works, try it for yourself, and walk away with tools you’ll use straight away.

Each course is:

✅ Live and online (so you can join from anywhere)

✅ Full of real-life demos and examples

✅ Packed with downloadable prompt sheets and templates

✅ Interactive — we’ll ask questions, share ideas, and actually use AI together

✅ Designed specifically with estate agents and marketers in mind

What courses are available?

We’re kicking things off with two half-day sessions:

🧠 AI Essentials

A no-nonsense intro to AI and ChatGPT — perfect if you’re curious but clueless, or just want to use it better.We’ll cover everything from “what even is AI?” to writing better prompts, using ChatGPT Projects, and avoiding the cringe-fest of generic bot-speak.

🎯 AI for Marketing

A more focused session for anyone who creates content or leads the marketing charge.We’ll explore how to brainstorm campaigns, repurpose content, refine your tone of voice, write listings, captions, blogs, emails and more — faster, better, and still sounding like you.

Why now?

Because AI isn’t just a trend — it’s a tool.And like any tool, if you know how to use it properly, it’ll save you time, sharpen your output, and help you stand out (not blend in).

But left to its own devices?

It’ll churn out content that’s as flat as a pancake and about as memorable as yesterday’s toast.

That’s why AI Academy exists. To help you use AI in a way that’s smart, human, and totally you.